Fluid New Markets
One new market. Every team ready.
Open the next country from the store you already run. Fluid’s Country Atlas lays out what the market expects, and Mist prepares the launch for your team to approve: prices, language, tax, agreements, and payments, all from one catalog.
Country Atlas
Start from what the country actually expects.
Pick a country and Fluid’s Country Atlas lays out how you can operate there: tax and legal defaults, recommended agreements, and the payment methods people use. Your team only answers what the Atlas can’t know.
- Three ways inNot For Resale, On The Ground, or selling cross-border in dollars, each with a setup time, a cost range, and a launch checklist.
- Defaults already setTax name and display, invoicing, cooling-off periods, cookie consent, and address formats come from the Atlas.
- Agreements in the local languageA recommended set arrives as templates for your counsel to review before they go on checkout.
- Local payment methods, rankedSee what people in the market use most, and which ones you already have connected.
United States
Canada
México
JapanPrice and language
One catalog, priced and translated for every market.
Every variant carries a price book for each country, and every product shows which translations are done. Shoppers choose their country and language in the header and see local prices and copy.
- A price book per countryRetail, subscription, wholesale, and compare-at prices, plus volume, COGS, and shipping, for every variant.
- Priced on launch dayConvert existing prices at today’s rate, or keep products inactive until you’ve priced them.
- Translate with one clickProducts, pages, media, playlists, and agreements translate per language, and your team reviews the result.
- A theme that speaks the languageStorefront text comes from locale files for each language you turn on.
Checkout and fulfillment
The right checkout in every country.
Prices show tax the way each market expects, the right agreements appear before payment, and orders ship from the warehouse you assign to that country.
- Tax the local waySet tax name, rate, and tax-inclusive pricing per country, or use Avalara where you already do.
- Agreements per countryShow each one as a required checkbox, an optional checkbox, or a footer link, and only when a cart has a subscription if you like.
- Processors by countryChoose which gateway serves each market and whether it needs 3-D Secure.
- Shipped from the right placeAssign a fulfillment warehouse to each country, and collect duties at checkout when you ship across borders.
Field readiness
Your reps are ready when the market opens.
Starter kits, pages, and playlists appear only in the countries they’re meant for, with the agreements each market needs at sign-up. Launch news goes to the reps in that country.
- Packs limited to the marketEnrollment packs, pages, media, and playlists show only in the countries you pick.
- Agreements at sign-upEach starter kit lists the agreements a new rep sees when they join.
- News for the right repsBroadcasts and notifications can target reps by country, language, and rank.
- What the market asks forThe Atlas lists the sign-up details each country expects, like Japan’s signed overview document.
Mist for new markets
Mist runs the launch. Your team approves it.
On your yes, Mist opens the country, adds its agreements and languages, prices the catalog, translates the theme, and checks every step. You see what’s done, what needs review, and the checklist a person still owns.
- Checked step by stepEach step is checked against written criteria and reworked up to twice before it comes to you.
- Gaps that explain themselvesA step that falls short says why, with Approve and Retry.
- Every change recordedEach change lands in the Time Machine, marked safe to revert or affecting production.
- A compliance review to finishA country review lists critical gaps, items to check, and follow-ups for your team, each with its rule.
What it replaces
One launch plan instead of a dozen spreadsheets.
Opening a country usually means a localization vendor, a project tracker, a readiness spreadsheet, and a new store to keep in sync. In Fluid, the market is a setting on the store you already run.
Usually
- Localization workflows
- Market launch project tools
- Readiness spreadsheets
- Regional content production
- A separate store per country
- Country Atlas
- Price books per country
- AI translation
- Agreements per country
- Tax, payments, and warehouses by country
- A Mist launch, checked step by step
FAQs
Questions launch teams ask.
Every market is different. We’ll plan the first one with you.
Do we need a separate store for each country?
No. One catalog and one storefront serve every market, with prices, language, tax display, agreements, and payments set per country. Shoppers pick their country and language in the header.
What does the Country Atlas cover?
How you can operate in the market, with a setup time, cost range, and launch checklist for each way in. It also covers tax and legal defaults, recommended agreements, address formats, and the payment methods people use there.
Are the recommended agreements ready to publish?
They’re templates in the local language for your counsel to review. You decide what appears at checkout and at sign-up.
Does Fluid translate our content?
Products, pages, media, playlists, agreements, and more can be translated with AI in one click per language, and your team reviews the result. Theme text comes from locale files for the languages you turn on.
Which payment methods will we have in the new market?
Cards and wallets run through the processors you connect for that country. The Atlas ranks the local methods people prefer, and we’ll confirm with you which of them your processors support there.
What does Mist do, and what stays with our team?
On your yes, Mist opens the country, adds agreements and languages, prices the catalog, translates the theme, and checks each step. Registrations, entity setup, payment onboarding, and legal sign-off stay on a checklist for your team.
Explore the platform
A new market touches everything.
The same catalog, checkout, field, and standards carry into every country you open.
See it with your next market
Pick a country. We’ll show you what it takes.
Tell us where you want to sell next. We’ll open it in Fluid with you, from the Atlas to the first order.