Fluid Growth
Turn a promising signal into a better result.
See which reps, channels, and pages actually convert, what turns a first order into a second, and where money is still in play. When something leaks, Mist digs in and has a change ready for your team to review.
Sources
See which reps and channels actually convert.
Every visit carries the channel, campaign, and rep that sent it, so revenue, revenue per visitor, and conversion sit right next to the traffic that produced them.
- Channel economicsSeven channels, from rep shares to paid, with revenue, revenue per visitor, and the change from last period.
- Conversion by referrerEvery source shows its visitors, views, revenue, and conversion rate.
- Revenue by repEach visit is credited to the rep whose link sent it, with a leaderboard and each rep’s top asset.
- The path people takeSee which channel sent people to which page.
Repeat orders
Turn a first order into a second.
See how much revenue comes from new and returning buyers and what each group spends, then give the rep the right nudge at the right moment.
- Revenue qualityNew against returning revenue, subscriptions against one-time orders, and the average order for each.
- Repeat customer rateShown on the customer list, next to cart abandonment.
- Nudges for repsWhen a customer keeps reordering without a subscription, their rep gets a ready-made note.
- Offers with rulesFirst orders only, minimum spend, limits per customer, and which codes stack.
Order value
Find what actually raises order value.
Ask Mist and it runs the numbers on your own orders: how much more multi-item orders bring in, which codes are too steep and too popular, and the one change worth making first.
- An order value auditOrders grouped by item count, with the dollar lift of each over single-item orders.
- Best sellers and price bandsRevenue, units, and trend by product, and your catalog by price band against your average order.
- What a code really didOrders, revenue, average order, and top customers for any promo code over 30 days.
- On a scheduleRun the same check every Monday and get the answer in your chat.
In motion
See the money that’s still in play.
A live view of active carts, carts that went quiet, and payments that failed, refreshed every 15 seconds, so your team and your reps know where to look.
- Active cartsShoppers with something in the cart right now, and what it’s worth.
- Abandoned cartsCounted after an hour of silence, and kept in view for a week while there’s time to win them back.
- Failed paymentsRenewals waiting on a retry or a new card, with the amount at risk.
- One market at a timeFilter every card to a single country.
Speed
Every page gets a Lighthouse score.
Products, pages, posts, and collections are scanned with Google PageSpeed when they’re created and whenever their content changes.
- Four scoresPerformance, accessibility, best practices, and SEO.
- Core Web VitalsLargest contentful paint, layout shift, and more, each rated.
- Fixes ranked by savingsOpportunities come with their estimated savings, biggest first.
- Images, handledMist can optimize your theme’s images so pages load faster and stop shifting.
What it replaces
The numbers and the next step, in one place.
Growth teams stitch together web analytics, attribution spreadsheets, link trackers, and page speed audits, then hand a list to someone else to fix. Fluid keeps the signal, the credit, and the change together.
Usually
- Separate web analytics
- Attribution spreadsheets
- Link-tracking tools
- Page speed audits
- One-off conversion reports
- Channel economics
- Revenue by rep
- New against returning revenue
- Money in motion, live
- A Lighthouse score on every page
- Mist growth skills
FAQs
Questions growth teams ask.
Every catalog and field is different. We’ll look at your numbers with you.
How is revenue credited to a rep?
Every visit carries the rep whose link sent it, along with the channel and campaign, so revenue and conversion show up next to the traffic that produced them.
Can we see first orders against repeat orders?
Yes. Revenue quality splits new and returning revenue and each group’s average order, and the customer list shows your repeat customer rate.
How do we know if a change worked?
Compare any period with the one before it or the same period last year. Fluid doesn’t split traffic between versions of a page.
What does the Lighthouse score cover?
Every product, page, post, and collection is scanned on mobile with Google PageSpeed when it’s created and when its content changes: four scores, Core Web Vitals, and fixes with their estimated savings.
Can Mist find where we’re losing money?
Mist’s growth skills diagnose checkout, audit what raises order value, and summarize what a promo code did. It reads your data and drafts the next step for your team.
Can we look at one market at a time?
Yes. A country selector filters every card on the home dashboard to one market.
Explore the platform
Growth runs through the whole platform.
The same visits, credit, and orders carry into marketing, retention, and your reports.
See it with your numbers
Bring us a month of traffic. We’ll show you where it converts.
We’ll walk through your channels, your reps, and your repeat orders in Fluid, and find the first thing worth fixing.