Attribution isn’t a technical problem. It’s a trust problem.
Reps share a company page. Someone else gets credit. They build a workaround. The workaround breaks. They stop using the platform. They stop sharing altogether.
When your best reps stop sharing, every video, every product page, every campaign you’ve invested in sits in a folder no one opens.
Not with a tracking code reps have to remember. Not with a spreadsheet someone has to maintain. By making accurate attribution the automatic default for everything a rep shares: product links, media, playlists, and every page of your website through a global embed in Builder.
When two reps both believe they deserve credit, the Order Journey is the source of truth. Every touchpoint. Every timestamp. Every rep the customer came into contact with. The conversation ends before it starts.
The rep who did the work gets the credit. Automatically, transparently, every time.
When reps trust the system, they share.
When they share, traffic grows. When traffic grows, conversions follow. New customers create new content. The flywheel spins, powered not by ads, but by people.