This is where meaningful relationships begin. People need time to understand their challenges and see how you can help solve them. They're not ready to buy yet—they're learning to trust.

Your reps can guide this process by sharing educational content that genuinely helps people think through their situations. Studies that explain problems they couldn't articulate. Videos that make complex topics clear. Testimonials from people just like them.

We-Commerce organizes all this content so your reps can easily find and share exactly what each person needs to move forward in their thinking.

This is the moment when education meets action. Someone has moved from curious to convinced, and they're ready to take the next step. Everything needs to work seamlessly now—any friction can undo months of relationship building.

We-Commerce ensures this transition feels natural and secure. Pages load quickly and look professional. Checkout works with whatever payment method they prefer, anywhere in the world.

The process feels personal because they can see exactly who guided them here. When technology gets out of the way, people can focus on making the decision that's right for them.

This is where trust either deepens or breaks. When someone has a positive experience, they naturally want to share it. When reps see they're properly recognized for their guidance, they feel encouraged to help others the same way.

We-Commerce makes sure this cycle continues.

Your reps get clear confirmation that their relationship-building efforts are valued and credited. Satisfied customers can easily refer others. Fresh content keeps conversations meaningful and relevant. The system supports ongoing relationships rather than treating each sale as the end of the story.