Storefronts
Mobile apps, desktop apps, and ecommerce sites — all built and published from one CMS, no dev queue required.
The all-in-one commerce platform
MLM executives use to
raise AOV and LTV.
Teardowns
How the breakout brands everyone studies actually grew.
A patchwork of tools is stalling your field.
A storefront here. A cart there. Autoship in one tool, commissions in another, genealogy somewhere else. Every system is a separate login with its own copy of the truth — so data drifts, enrollments drop, and attribution breaks the moment a customer becomes a rep.
Storefront CMS
Cart & checkout
Autoship
Commissions engine
Genealogy & rank
Rep back office
CRM & email
Payments & tax
Analytics & BI
Stop losing money to disconnected tools.
Start using it to fuel your field.
What if it were all one system?
Scroll — watch the stack collapse into a single connected platform.
Storefronts
Checkout
Autoship
The Field
Customers
Offers
Payments
Analytics
Commissions
One platform. One source of truth.
Every module shares the same customers, orders, reps, downlines, and data — so the whole business finally works as one system.
Keep scrolling
Everything commerce needs.
All in one place.
Fluid replaces the stack with one unified system. Each module is native, shares the same exact data, and is ready the moment you turn it on.
Checkout & Droplets
A fast, conversion-built checkout with offers, order bumps, free-shipping goals, and frictionless rep enrollment.
Autoship & Dunning
Recurring revenue with smart dunning, save flows, and failed-payment recovery that protects rank and volume.
The Field
Rep sites, enrollment flows, leaderboards, incentive trips, and Fair Share attribution — the field engine, built in.
Customers & CRM
One profile that follows a person from first purchase to loyal customer to active rep — across every channel and order.
Offers & Promotions
Bundles, gifts-with-purchase, party links, and market-specific pricing — launched in minutes, measured live.
Payments
Global processing, tax, decline recovery, and rep payouts — the money movement layer, run inside the platform.
Data & Analytics
Sales, autoship retention, rank velocity, and attribution — one live model of the business, queryable in plain English.
Commissions & Genealogy
Rank tracking, unilevel/binary trees, and commission runs — connected to live order data instead of nightly exports.
You're building a legacy company.
Run it on a legacy-free platform.
Shopify and generic tools treat reps, genealogy, and commissions as an afterthought — something you bolt on. Fluid was engineered for direct selling from the first line of code.
✕Bolt on a third-party rep tool and sync it nightly
→Field, genealogy, and rank are native — no sync, no drift.
✕Export orders to a spreadsheet to calculate commissions
→Commissions run on live order data as it happens.
✕Build custom logic to handle when a customer becomes a rep
→Fair Share attribution tracks every upgrade natively.
✕Duct-tape a subscriptions app onto the store
→Autoship, dunning, and save flows are built in.
✕Compliance is your problem to police, rep by rep
→Compliance guardrails run across the field automatically.
And the whole platform thinks.
MIST is the AI layer that operates Fluid. Because every module runs on one source of truth, you can ask in plain English — and MIST builds the work, publishes it, and measures the result across the entire platform.
1×
One login for the whole business
9+
Systems replaced by one platform
0
Nightly exports to reconcile
100%
Built for direct selling
We're here to help you grow.
We've spent years growing DTC and social-commerce brands, managed millions of dollars in ad spend, and constantly watch what is converting now. That experience is built into the plays, guidance, and support you get from Fluid.
Fresh from the teardowns.
We reverse-engineer how breakout brands actually grew — the pricing, offers, subscription mechanics, and creator plays behind the numbers. Steal what works.
Browse all teardowns
Supplements
Arrae
Bootstrapped to $100M surfing the GLP-1 wave.
$100MRead teardown
Skincare
Medicube
A $230 home device that built a K-beauty empire.
Device-ledRead teardown
Skincare
Rhode
One founder's face, almost no ads, a $1B exit.
$1B exitRead teardown
Supplements
IM8
Beckham, big capital, and a subscription engine.
$1B backedRead teardown
Supplements
Inno Supps
Nine figures on pure, relentless direct response.
9 figuresRead teardown
Supplements
Lemme
A celebrity founder and a 13,000-creator army.
9 figuresRead teardown
Supplements
AG1
One green powder, subscription-first, a $1.2B empire.
$1.2BRead teardown
Soda
OLIPOP
Reframing soda into a $1.85B retail juggernaut.
$1.85BRead teardown
Supplements
ARMRA
Owning one ingredient almost nobody had heard of.
$150M/yrRead teardown
Hydration
Liquid I.V.
Free samples seeded into a $1B hydration brand.
$1B+Read teardown
Questions, answered.
Is Fluid only for MLM and direct selling?+
It's built for direct selling first — genealogy, rank, commissions, and the field are native, not add-ons. It runs beautifully for any modern commerce brand, but nothing else on the market handles a field this well.
How is this different from Shopify?+
Shopify is a great storefront that needs a stack of apps to become a direct-selling business. Fluid is the whole system — storefront, field, subscriptions, payments, commissions, and data — on one source of truth, with AI built in.
Can Fluid run our compensation plan?+
Yes. Commissions and rank run on live order data inside the platform, and Fluid connects to engines like Exigo when you need them — no nightly exports to reconcile.
Do we have to replace everything at once?+
No. Most teams start with the storefront and checkout, then bring the field, subscriptions, and back office onto the platform over time. Because it's one system, every module you turn on makes the others smarter.
What exactly is MIST?+
MIST is the AI layer that operates Fluid. You describe the work in plain English and it builds, publishes, and measures it across the platform. See MIST →