Make Innovation Simple for your Team AI, finally demystified. Everyone told you it would change your business — MIST is how you actually take advantage of it now. Just ask, and it builds, launches, and measures real commerce work across your business.
From request to result
Built, published, and live.
Want something done? Just ask.
Fluid Command
›
Find every rep close to rank and launch the leader follow-up plan.
Building the workflow across field and back-office data.
Rep rankLeader follow-upNext best actions
Find it. Build it. Publish it. Deploy it. Measure it. Improve it.
You ask.
MIST gets it done.
You describe the work in plain English. Not another answer, ticket, or document — MIST turns the request into work that ships.
Fluid connects
the entire business.
Storefront, checkout, customers, reps, products, content, analytics, and back-office data live in one connected system.
MIST turns a request
into finished work.
Working across the connected platform, it finds the opportunity and builds the pages, offers, campaigns, dashboards, workflows, and field experiences needed to act on it.
Your good people,
multiplied.
You brief it, review what matters, and approve the calls that count — while your team ships far more than they ever could by hand.
The work ships.
Built, published, live.
The page is published. The campaign is deployed. The field is activated. The result is measured. Completed work — not a to-do list.
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One platform. Every part of the business.
Storefront connects to checkout.
Checkout connects to customers.
Customers connect to reps.
Reps connect to rank and volume.
Content connects to demand.
Analytics connects to action.
The whole business works as one system.
You were promised AI would transform your business. It hasn’t — because your tools were never built to work together. Fluid connects every system that creates demand, converts customers, activates reps, retains revenue, and measures growth. Connect the business first, and AI finally has one place to work.
Your people aren’t the problem. Your tools are.
You hired good people. You bought the AI. It still can’t run your business — because your business runs on disconnected, stitched-together, legacy tools. You can’t put AI to work on a stack held together by tape.
Their storefront is over here.
Checkout is over there.
Rep data lives somewhere else.
Exigo has the truth, but only a few people can read it.
Reports live in spreadsheets. Content lives in folders.
Offers live in tickets. Workflows live in people’s heads.
You hired good people. You bought the AI. It still can’t run your business — because your business runs on disconnected, stitched-together, legacy tools. You can’t put AI to work on a stack held together by tape.
Fluid connects the business. MIST runs the work.
Fluid is the commerce platform. MIST is the intelligence layer that understands the business, finds opportunities, makes decisions, and coordinates the work. Command is how your team asks for an outcome and puts that work in motion.
The plays winning brands use to scale — now run by AI.
These are the plays the best brands use to scale — and MIST runs them end to end. It works across every system the outcome depends on — finding the opportunity, building it, launching it, and measuring the lift. Your team runs world-class plays without world-class headcount.
01
Build higher-converting sites
Point MIST at the funnel. It finds the conversion leaks, rebuilds the experience, adds proof, publishes the page, and measures the lift — across storefront, product data, UGC, offers, checkout, and analytics. Your team runs the whole play just by asking.
Find the PDP leaking the most sales.Build the mobile-first fix.Publish the new page.Measure the conversion lift.
02
Raise AOV and LTV
Ask for more revenue per order. MIST builds the bundles, subscriptions, order bumps, and personalized offers, launches them, and tests what wins — across products, offers, checkout, and customer history. It keeps improving every order for you.
Build a higher-AOV bundle.Launch a $75 shipping threshold.Deploy a first-order bump.Report the winning offer.
03
Turn your field into a creator engine
MIST finds your strongest field content, turns it into PDP proof and campaign assets, publishes it, and tracks the demand it creates. It turns the creator network you already have into a measurable growth engine.
Find our strongest rep videos.Publish them as PDP proof.Deploy the campaign assets.Track the demand they create.
04
Create the halo effect
MIST connects field activity, creator content, customer behavior, attribution, and orders to see what actually drives growth. It follows the signal from the moment demand is created to the moment revenue appears.
Show me where this campaign is creating demand.Which rep activity drove the most orders?Which UGC should we turn into paid creative?Show me the halo from this product drop.
05
Activate reps while the month is still alive
MIST finds every rep close to rank, calculates what each one needs, builds the leader action plans, and launches personalized outreach while there’s still time to change the outcome. It turns field data into action.
Find every rep close to rank.Calculate what each person needs.Launch the leader follow-ups.Measure who moved.
06
Run more tests without more people
MIST builds the variants, deploys the experiments, identifies the winners, and moves traffic toward what works. Testing costs almost nothing because the systems needed to build and measure each test are already connected.
Build three PDP variants.Deploy the experiment.Identify the winning offer.Move traffic to the winner.
F
Fluid CommandAI commerce agent
online
›Ask Fluid for an outcome…↵
Run your business in plain English.
Describe what you want in plain English — the way you’d brief your sharpest team member. No tickets. No technical instructions.
MIST investigates, builds, publishes, deploys, and measures it — then comes back done. Other AI gives you an answer. MIST gets the work done.
More work shipped. From the team you already have.
MIST doesn’t replace your people. It makes the good people you already have twice as effective.
A simple campaign becomes a meeting.
A simple page change becomes an agency brief.
A simple dashboard becomes a dev ticket.
A simple report becomes three exports.
A simple recovery workflow becomes a week of manual cleanup.
A simple launch becomes ten people waiting on ten systems.
Find it. Build it. Publish it. Deploy it.
Measure it. Improve it.
Run the entire commerce business from one platform.
Connect the business. Give MIST the context. Then describe the work in plain English — and watch it get built, launched, and measured across your storefront, field, customers, content, analytics, and back office.
Find it. Build it. Publish it. Deploy it.
Fluid connects the business. MIST gets the work done.
Questions worth asking.
Is MIST just another AI chatbot?+
No.
A chatbot gives you an answer. MIST works across Fluid to investigate the opportunity, build the solution, publish and deploy the work, and measure what happens next. Command is simply the interface your team uses to ask for the outcome.
Does Fluid replace our existing ecommerce stack?+
Fluid is the all-in-one commerce platform for storefronts, checkout, offers, Droplets, analytics, rep tools, customer experiences, and back-office workflows.
For many teams, that means replacing disconnected homegrown tools, brittle storefronts, and workflows that were never designed to work together. The goal is one system that can run the work from request to result.
What if our Exigo setup is complicated?+
That is expected.
Most back-office systems have history, exceptions, workarounds, and tribal knowledge. Fluid is built to understand that reality before it acts. Start read-only, map the system, build confidence, then expand into approved workflows and execution.
Will Fluid take action on its own?+
Only within the controls you choose.
Fluid can start read-only, move into review and approval workflows, and then execute automatically in the lanes you approve. Your team decides what MIST can publish, deploy, communicate, or change.
Where does the ROI come from?+
Fluid lowers the operating cost of finding, building, launching, and improving commerce work.
Less agency spend. Less custom development. Fewer handoffs. Less manual reporting and spreadsheet cleanup. Less revenue leakage. Higher AOV and LTV. More field productivity. More work shipped from the same team.
We’re here to help you grow.
We’ve spent years growing DTC and social-commerce brands, managed millions of dollars in ad spend, and constantly watch what is converting now. That experience is built into the plays, guidance, and support you get from Fluid.